FCA Announces 387 Dealerships Earn  Customer First Award for Excellence:
  • Customer First Dealerships Provide the highest level of sales and service experience
  • "Our Dealers are striving to not just improve the customer experience in their facilities, but to become the industry leaders in customer satisfaction on both the sales and service sides of the business."
  • Consumers will know that they are in Customer First Dealership from Logos, but more importantly, they will experience the evolution of these elite stores.
  • FCA US Created the Customer First Award for Excellence with its dealer partners and J.D Power to improve customer satisfaction with Chrysler, Jeep, Dodge, Ram, and Fiat dealerships in the United States with a specific focus on the sales and service experience, employee training and facility condition.
Dealerships must achieve stringent goals in five core "pillars" to earn the coveted Customer First Award for Excellence designation:
  • Facility Certification: Facility Provides a clean, comfortable environment for customers
  • Performance measures: Dealership has achieved highest levels of customer-oriented sales and service goals
  • Training Certification: Employees have received the highest level of required FCA-certified training
  • Employee Surveys: Completed to promote the voice of your employees and a customer-driven culture
  • Process Validation: Certified Sales and Service processes that support excellence in customer handling